Mr Brainwash

Contemporary Street Art Icon

For more than a decade, Thierry Guetta, known worldwide under the pseudonym Mr. Brainwash, has established himself as a major disruptive force in contemporary art. Often compared to Banksy or Warhol, Mr. Brainwash orchestrates a bold collision between street art and Pop Art, pushing academic boundaries with overflowing energy.

His meteoric rise is inseparable from cinema. The Oscar-nominated documentary Exit Through the Gift Shop (Faites le mur!) marked a decisive turning point. This feature film not only immortalized the genesis of his style, but also helped democratize urban art on a global scale, propelling Guetta to the status of an essential cultural phenomenon.

Galerie de Bellefeuille is proud to present the vibrant works of Mr. Brainwash, a leading figure in the global street art scene. This exclusive selection highlights his dynamic style, blending mixed media, bold stencils, and popular icons such as Einstein and Mickey Mouse.

From sculptures like Life is Beautiful – Hard Candy Orange (2020)  to monumental canvases such as Banksy Thrower (2018), each piece celebrates optimism through an explosion of color and texture. By reinterpreting the codes of Pop Art, the artist transforms cultural references into electrifying visual compositions.

An Aesthetic of Fusion: Pop Art and Urban Culture

Thierry Guetta’s visual approach stands out for its innovative and fearless style. He appropriates historical visual codes—repetition, famous iconography, saturated colors—to create artworks that are immediately recognizable. By injecting the raw, spontaneous aesthetic of graffiti into carefully constructed compositions, he generates a dialogue between the street and the gallery.

This juxtaposition gives rise to works that feel “larger than life.” In his canvases and installations, the artist does not merely depict subjects; he saturates the visual space to confront the viewer. Whether through paint splashes or complex collages, his work revisits the myths of popular culture with an assertive sense of positivity, summed up in his motto: “Life Is Beautiful.”

Current Work and Global Reach: What Is Mr. Brainwash Doing Today?

After the media explosion of his early career, many ask, “What is Mr. Brainwash up to today?” Far from fading, the artist has consolidated both his institutional and commercial standing. He makes frequent high-profile appearances, notably at Art Basel, the renowned art fair in Miami, and travels the world to give talks at institutions such as UCLA and Columbia University.

His practice is also marked by high-level collaborations. He has created visuals for music legends such as Madonna, Kygo, and Rick Ross, and partnered with brands including Hublot and Coca-Cola. His philanthropic commitment remains central, as shown by his meetings with Pope Francis and Michelle Obama in support of educational and charitable causes.

Mr. Brainwash has also created his own museum in Los Angeles (Beverly Hills), an immersive space entirely dedicated to his artistic universe. The MBM (Mr. Brainwash Museum) showcases emblematic works combining street art, Pop Art, monumental installations, and iconic screen prints. Conceived as a total visual experience, it reflects the raw, positive energy that defines Thierry Guetta’s work.

Investing in a Work from the Collection

Acquiring a piece by Thierry Guetta is not merely a matter of aesthetic appeal, but also of understanding his singular position in the art market. The artist’s market value has stabilized at an international level, generating growing interest in Mr. Brainwash’s works, both his limited editions and unique pieces.

The gallery is pleased to present a representative selection of this creative effervescence. We invite you to contact us to discover the available works or to obtain further information regarding prices and formats. Each artwork is a window into the colorful and optimistic world of an artist who continues to write the history of street art.